I hope this finds you
all well, safe and dry. For those outside the Northwest - please
keep a warm thought for us. Following our crazy snowstorm came the
most amazing rainfall. Monson almost. Some parts of Washington
State received over 6 inches of rain in one day. Combined with
melting snow - we've had a mess. I'm one of the lucky ones - I
live on a hill, but the nearby Snohomish river is higher than I've
seen it in years. Enough about the weather, let's start the
newsletter.
"If selling used goods in a category where there's a lot of competition, price yourself in the middle of current sales price range and use a fixed price format. The most expensive prices rarely get a sale, but the least expensive prices don't do well either. The ones starting at a penny or $.99 rarely sell for enough to make the seller a profit (even if the seller gouges on shipping). Those that are priced in the middle look like good values and sell at their fixed price.
If you have an item that has sold for $30 - $50 recently, price yours at $40 or $42.50 rather than trying to get top dollar (especially if you have only a small amount tied up in the item). I see listings sit for months because a seller is determined to get top dollar even though he bought the item for $3 at a garage sale."
Thanks for the great tip Carol. I
struggle when trying to figure out how to price collectibles. I'm
going to keep this tip handy when my students ask about pricing.
Do you have any tips
you'd like to share with readers? Please send them in. If I
publish them, I'll be happy to include a link to your site.
Newsletters -
Sales In A Click - Just For eBay Newsletters A new service that will make
your eBay newsletter more effective
Did you know that A
Harris Poll Consumer Survey revealed that 68% of online shoppers feel compelled
to browse an online retail website after receiving an email from the
store.
Last week Marlene Gavens, The
Savvy Seller on her Tips
From The Top program interviewed Greg Bala from Sales in a Click.
This new service is simple and affordable. It's an eBay email marketing service that drives customers to your store every month - automatically.
Just click
the green circle and it will start playing if you have always on
internet.
Profitable eBay
Stores Series
This your chance to learn from an amazing
teacher. Janelle Elms wants everyone to set up their
eBay store for maximum profitability. In this new series, Janelle walks
you step-by-step through opening an eBay store all the way through
maximizing it for best placement on Google and other search
engines. This series is getting great reviews. If your plan
is to build an eBay store in 2009 I highly recommend you grab your
copy.
Janelle is offering it at a
special introductory price and including some very valuable bonuses.
This 5-part CD set includes:
Almost 20 hours of step-by-step video instructions about setting up your eBay Store for profit
Lessons that take you from 'what to do BEFORE you set up your eBay Store' all the way to 'marketing outside of eBay'...and everything in between
5 exclusive Interviews with leading experts: Lynn Dralle, Marsha Collier, Hugues Deriau, Andy Sernovitz and Jay Berkowitz
Success Steps offered at the end of each 'week' – these checklists will help you stay on track and achieve success.
Clickable links are included with each lesson so you can easily locate the products, stores, and companies
referred to during the training. No scrambling for a piece of paper to catch the website that was mentioned.
During eBay Live, I
asked as many sellers as possible to give me their favorite
marketing tip. Over the next several weeks I'll let them tell you,
in their words, their favorite eBay marketing tip. Watch my blog,
YouTube, Twitter,
or your email inbox for the latest video.
Watch free tutorials, read free eBooks
and more
My new site for internet retailers and entrepreneurs, Web Sellers' Circle, is adding a special Members Only area that will feature longer videos, tutorials, ebooks, and other specials and
occasional goodies - all with the aim of helping you to be more successful in the new year.
All we ask is that you sign up to view this special content. But because you already receive my
newsletter, I want to share this great information with you immediately. There is nothing more you have to do - no fees, no forms to fill out, no extra registration.
Right now we're still adding goodies, so
please bookmark the site and check back often.
When asked for a password, enter "profits" (without the quotes) - user
ID: wsc (must be in lower case if you've had problems logging in).
If you have any questions, comments, or suggestions for future classes, please leave them in the comments. I'd love to hear from you.
The Local
Scene - eBay Success Meetings & Classes
From Alice:
Hello and Happy 2009! It's time to start up the Ebay Success meetings for the new year. I'll be taking over this year. We are starting off with the topic of "Setting Goals and Creating a Business Plan".
The next meeting is:
January 14 (Wednesday)
9:30am - 11:30am
Lake Forest Park Shopping Center/Third Place Books
Meeting Room off of the Food Court
Also, I've set up a new Ebay group that I will post meetings on. I hope to have some ongoing business discussions there as well.
And, while you are blog cursing
- I highly recommend you check out the ghostlegpress
blog
Are you where where your customers are?
I'll leave you with this interesting fact: More than three-fourths (77%) of the US internet audience viewed online
video in November 2008, driving the total of online videos viewed by US internet users to 12.7 billion, a 34% increase over the same period in 2007, according to data released by comScore.
That's it for now,
Cindy Shebley
eBay Certified Business Consultant
author eBay Marketing Bible www.clovercity.com
