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eBay Success
Monthly Meetings
Topics:
Markdown Manager:
EBay launched a
new tool for store sellers last week called Markdown Manager. It
adds excitement to the fixed price platform. Now, just like our
bricks and mortar counterparts we store sellers can have sales.
These sales stand out in the search category for browsers and can
be easily added to the promotion boxes. Markdowns & sales make
great newsletter promotions. Don’t forget the possibility of
using these sales as potential press releases and advertising them
to your target audience.
One thought I
had was an old fashioned mail, possibly a ‘free’ vista print
post card to past customers.
For those of you
who haven’t used it yet here is a brief tutorial.
To access
Markdown Manager log into your store.
Look on under
“Item Promotion” for the link to Markdown Manager.
Once you click
on the Markdown Manager this page comes up.
Click on the
Create Sale button
The Create Sale
Page allows you to Name The Sale, Choose: Start & End Date.
You can choose a
discount percent or deduct a specific amount of the item(s)
You can choose a
store category to “markdown” or individual items.
In the same
below I choose to mark down a specific item.
To select
specific items – choose the items by checking off the items you
want included in the sale in the check box on the left side of the
screen (by the thumbnail photo).
Once you select
the items the markdown manager brings you back to the “Create A
Sale Page”
To add price and
review the items.
Note – you
will be able to confirm the items are included because the # of
listings will be shown in the line above “select a category”
area.
AFTER THE
SALE GOES LIVE:
The items
display in your store list view as above. It displays in a similar
fashion in the listings on the regular search categories – where
they show up. * If it is a fixed price item or if the search
brings back less than 20 auction items.
Inside
the listing the display will show the percent off. Also, note the
“Sale Ends Today” Markdown manager starts counting down days
till the sale is over starting when there are 7 or fewer days
left.
One final
note. I was surprised to get a note from eBay’s file exchange.
At first I thought maybe it was a spoof or someone hacked into my
account. But, it turns out the sale items are created through file
exchange and you will receive a confirmation email that looks
similar to the one below when the sale goes live.
Quick facts about Markdown
Manager
Where do
buyers see the discounted items?
Strike through
pricing and sales logos appear in the following places: Cross
Promotions at bottom of item pages, eBay seller email marketing,
you can set up store promotion boxes, eBay Express View Item page.
In addition
buyers will see the strike thoughs on In Store searches and
Watched Items
What are sale
limits?
1 day minimum
sale duration, 45 maximum duration.
5% minimum
discount, 75% maximum discount.
24 hour wait
from when an item goes off sale before it can go back on sale
Daily Maximum
Listings:
Basic Store
Subscribers: Max 250 listings on Markdown
Featured: 2500
Max
Anchor: 5,000
Max
How far in
advance can you schedule a sale:
6 months
How soon can
a sale start: 1 hour from
listing time
Can you
delete a sale: Only if it
is not active or pending
How is the
final value calculated for the sale items:
The FVF is calculated based on the price the item was sold at.
How is the
insertion fee on sales items calculated:
The insertion fee is calculated based on the highest value of the
item within the 30 day listing/billing cycle
Tips
From Carol:
Several people
yesterday mentioned that they don't get ebay's announcements
automatically. Here's
ebay's explanation of how to sign up:
If
you know of anyone else who you think would like to receive our
announcements in email form, please have them go to the
Announcement Board Group in the Community section of eBay. They
can get there by:
1) Going to
www.ebay.com
2) Clicking on
Community in the top header
3) Clicking on
"Groups" underneath the "Connect" heading
4) Going to the
"News and Events" heading and clicking on the
"Announcements" link.
5) Clicking
"eBay Announcements" on the next page From this page,
just click "Join Group" on the right-hand side, and
you're all set!
Carol Hearn
TO SEE MY NEW
ITEMS, CLICK BELOW:
http://WanderingCreekAntiques.com
Links
and resources:
Class
Schedule:
www.clovercitysells.com
The Internet
& eBay Entrepreneur Class
$74.00 plus
$10.00 registration fee
Class #1144
Experiment College/UW Campus
To register
online: www.exco.org or call: (206) 68-LEARN
Janelle’s
Store Success Video – Be
part of the 1% who set up their store right!
http://www.storessuccessvideo.com/clovercity
eBay Updates
– Cindy’s Blog:
http://clovercitysells.blogspot.com
How To List
On GoogleBase – Free Video Tutorial:
http://tinyurl.com/ybemr9
FREE Keywood
Suggestion tool.
Wordtracker is
now offering keyword suggestions for free. This is a great way to
find keywords for your titles. Simply type in the name of the item
you are selling and wordtracker will bring back results of the
most popular search terms related to that word or item.
http://freekeywords.wordtracker.com
To email me for more information contact
Cindy Shebley
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