A QUICK NOTE BEFORE WE START - IF YOU CAN'T SEE PHOTOS - THIS NEWSLETTER IS AVAILABLE ONLINE AT www.clovercitysells.com/april09-news-2.htm


In This Issue:

eBay Changes
International Sales
Want to start building a passive income generator?
The Web Sellers Circle Continues to grow
FastBackStack
eBay Almost Live in June
Amazon Conference - July 
What's A Bonanzle Up? 
Knowing Customer Demographics Helps Your Marketing
One Last Word...

 

Spring is here! With the unusually harsh winter weather many of us experienced, the warmer weather is a relief. With the season comes the new eBay tradition of 'springing' changes on sellers. This year to make the changes go down easier eBay prefaced the changes with the promise to always give sellers 60 days advance notice before any new policies take effect.

For more about the eBay.com changes - check out the announcement here.

Things you'll need to be aware of that could dramatically impact your eBay business include:

  1. The new view item display. If you have a custom template make sure it'll still work.

  2. Return policies and handling times must be filled in on every listing

  3. eBay is bringing dispute resolution 'in house' - PayPal will no longer be the starting off point for buyers & sellers.

There are many more changes announced that will take effect in June. Good changes include Free Selling Manager for everyone (automation tools to make selling easier) and access to the PayPal shipping label from within eBay.

That is just a brief overview of the changes. I suggest you read through the changes carefully and make sure you are ready for the June change-over.

I also suggest you check out the great report Janelle Elms put together on the changes. She spent a week combing through the changes, line by line and creating a white paper that highlights exactly what you need to know and do. The best part - she's giving it away for free. To download your copy - click here.

Before we move on, here are my last words on the subject; pictures on eBay will get bigger. When viewers mouse over the photo they'll get a pop-up enlargement of the photo. This is going to make your pictures of the items more important than ever. If you need a review, I'd like to offer you my eBook Ten Tips For Better Photos - download it for free. If you know anyone who will benefit, please pass it along. 

PhotoWorks Mother's Day Sale


International Sales

Did you know that International sales account for 54% of eBay revenue? 

If you choose not to sell cross border you're missing out. I know it's a tough business decision in many cases. Do you want to try for higher final values? Or, do you want to make less but know you'll have fewer problems with lost packages, potential lower DSR ratings (thus lower final value rebates) and the never ending requests from buyers to mark those packages as gifts? All things that can suck the potential extra revenue dry.

As you may be able to tell - I haven't been very delighted to sell cross border lately. I sell photography equipment. There have been problems with the electrical current; 110 verses 220. I've had to refund buyers who purchased converters and blew the system, mad purchasers who bought and exclaimed, when refunded, "that I should have been clearer in the description" (probably true) and finally being 'dinged' on my DSR's because shipping was too high, or too slow.

I think many of these issues have caused American sellers to start withdrawing from selling International. Add trying to break into an International market where you don't know the language and sellers really face some daunting problems.

But, I've changed my mind......

That's where the company Merchant Run comes in. My colleague, Bob Robillard, a eBay Certified Business Consultant recently introduced me to the company.

Here's the deal. If you know your products will sell well in Australia - why not list directly on their site, instead of just eBay.com? Or, if you are an Australian and know your product will sell well in Germany - list on the eBay Germany platform. MerchantRun.com has a unique listing tool that helps you sell on all 21 eBay marketplaces. 

The listing tool is very easy to use. Some of the features of the Global Link Software include:

  • professional looking design templates

  • support for multiple user id's (not that you need them to sell cross border - but you may want to use them to protect your DSR's)

  • translation 

  • currency conversion

The best part is the cost. Merchant Run comes with a free trial and if you decide to continue to use the service, you only pay when the item sells. Costs to use the service are anywhere from .75% to 1% of the final value. Not bad for the ability to expand your selling reach by over 50%!

Bob Robilllard and I joined the founders of Merchantrun.com James Huang and Ryan Miller for a webinar on what/why and how of Merchantrun. I recorded it, you can watch the video inside the websellerscircle member area. It's free - just join the circle at www.websellerscircle.com and I'll send you the login and password.

Meanwhile - if you have any questions about Merchantrun.com feel free to contact Bob, James or Ryan.


Want to start building a passive income generator?

The newly released "Make Money with eBay Affiliate Web Sites" is selling really well and if you haven't purchased yours yet - read on. 

I just received this wonderful email from Cindy Hamilton of Bombay Bongo:

The "Make Money with eBay Affiliate Web Sites" training on DVD is
absolutely full of concrete information that I started using right away. 
I'm a seasoned eBay seller with two eBay Stores, but I never before
explored how I might use eBay's affiliate program. How to create a website
or blog outside of eBay was also new territory for me. This DVD is so
helpful as it is full of many screen shots to follow as you create your own
affiliate site. The instructions are clear, concise, and reassuring. I
even used this DVD to help me open my first account with a web hosting
company.

I'm so glad I got this new business tool! I look forward to establishing
multiple affiliate sites, each with a passive stream of income.

Cindy Hamilton
www.TwirlPlanet.com
www.BombayBongo.com


If you still haven't picked up your copy of the DVD I'm including a bonus eBook called:

Mining For Gold On The Internet With The Niche Detector

This eBook walks you through step-by-step how to drill down and find a profitable niche. With a few tools and a little detective work this book helps you avoid unprofitable areas and shows you how to zero in on products people want and will pay money for.

But hurry, this eBook has great information I know many people would pay dearly for. I'm considering pulling this bonus book and putting it up for sale as a stand alone item.


For more information or to purchase Make Money With eBay Affiliate Web Sites DVD click here.


The Web Sellers Circle Continues to grow

I want to thank everyone for the support and enthusiasm with the Web Sellers' Circle project.  

Several Charter Members jumped on the chance for a lifetime membership to the site. They know we'll provide them with quality material to help grow their online businesses. 

There's still time to get in as a charter member - we're offering lifetime memberships, plus some great incentives to the first 25 subscribers. Janelle Elms was going to post a blurb about the site in her newsletter last week but she got side- tracked creating the new check list for the upcoming eBay changes and she forgot. So there are still a few remaining Life Time Charter Memberships.  If you're interested, please visit http://websellerssecret.com for more details.

For those who are wondering why they might join - here's a quick list of the few benefits you can expect from membership:

  • Members only webinar training and conference calls

  • Members only forums 

  • Members only bonuses, how to articles, step-by-step videos and podcasts

  • Members only discounts on products

  • Members only access to information about digital photography, marketing, search engine optimization, blogging, pay-per-click advertising, copywriting, product sourcing, networking, POD self-publishing and more 

All designed to help you have a profitable home business. 

I hope that even if you don't decide to jump into the lifetime subscription you'll consider subscribing once the site goes live. We're getting closer, our designer is nearly finished and then we'll start putting the information together. We expect the doors to open in June.


FastBackStack
Highlighted in The eBay Marketing Bible by Cliff Ennico & Cindy Shebley

Rhonda & Lee from Fastbackstack use MySpace to showcase their favorite projects, meet other Mustang enthusiasts and build a customer list and drive traffic to their eBay Store.

Congratulations Rhonda and Lee on completion of your new website http://www.fastbackstack.com  


eBay Almost Live in June

 Lee Mirabal, Jim Griffith and eBetsy from eBay radio has started a grass roots eBay get together in June in Las Vegas. Talk is that there will be experts, parties and cheap buffets. This will be an excellent chance to network with other eBayers. And, there is talk that some of the eBay contingent will be there.

For more information or to sign-up go to http://www.wsradio.com/RADIOGROUPJUNE/  


So far the list of speakers include Marsha Collier, Debbie Levitt, Melinda Jackson, Janelle Elms, Carolyn "CJ" Jacinto and Cindy Shebley.

We're gonna have fun!


Amazon Conference - July 

They’ve officially announced the conference and the earlier you get your tickets the cheaper they’ll be. Head on over there and sign -up soon.

The independent conference is for entrepreneurs who utilize amazon.com as a sales platform.

Dates = July 10-13 2009
Place - Seattle Airport Marriott and Amazon HQ

This conference is presented to allow sellers to network, learn and grow their online businesses. Executives from amazon.com will be on hand to lead sessions, answer questions and receive feedback. 

Website: http://www.scoe.biz
Location: Kirkland, WA

I'll be there - I'm leading a panel discussion on transitioning from eBay to Amazon. Stay tuned for more details.


What's A Bonanzle Up?

Glad you asked! It’s a grass roots event born from the Bonanzle.com forums.

It started as a few members suggesting they get together for lunch and went viral.

Now it’s an event you are invited to attend - for the moment it’s only scheduled in three cities.

Seattle - May 16th 
Wichita - May 23th 
Mobile - May 30th

This event is still taking shape, but one thing we know for sure is it will be fun. Co-founder Mark Dorsey will be in Seattle and promises to broadcast live for an hour at other upcoming events. He’s making himself available to answer questions about the site.

Want more information - or to start your own area Bonanzleup - visit the official website.


Knowing Customer Demographics Helps Your Marketing

One important part of selling is to know who you are selling to. In fact, a major part of your start-up business plan should include who your customer is, what they do and where they live. 

I recently came across another piece of the customer puzzle - a survey done about the habits of today's internet users. Did you know there are six distinct types? There are, and their uses may help shed some light on how to reach them and sell to them.

I'm writing about the six types on my blog - I invite you to take a look at http://websellerscircle.com


One Last Word...

We would really love to hear your feedback. Dany Byrne and I want to make the Web Sellers' Circle a place where you find the information you need. If you have a suggestion, would like us to find an expert, or would like to learn more about a topic relating to online business - please send me an email at: cindy@websellerscircle.com and let me know. 


That's it for now,
Cindy Shebley
eBay Certified Business Consultant
author eBay Marketing Bible
www.websellerscircle.com




theFlip MINO

Copyright 2009 Cindy L. Shebley Enterprises