At the risk of sounding like I'm repeating myself... here's more proof that online sellers are positioned than most businesses.

More Online Spending News

For the five days beginning with December 1 (Cyber Monday), the kick-off to the heaviest part of the online shopping season, sales totaled $3.74 billion, up 9% versus the same period a year ago.

If you're selling online, count your lucky stars - reports indicated that retail spending was down as much as 5% last month.

Oh, OH.. and the news keeps getting better:

Overall, shoppers experienced an average of three problems during their last trip to a mall. The most common problems included a lack of anything unique, too many stores carrying the same products, difficulty finding a parking spot, and a too-limited range of stores.

More than 80% of shoppers say they had at least one problem during their last visit to a mall, and four-fifths of these problems are related to mall diversity and “excitement,” according to a study by the Baker Retailing Initiative at the Wharton School of the University of Pennsylvania and the Verde Group. 

Online sellers are the best positioned to make it through these tough times.

Part yourself on the back, you are at the right place at the right time.

How many buyers are you missing?

Americans viewed a record 13.5 billion online videos during the month of October - with nearly 40% of them on YouTube - representing a 45% increase in video watching vs. a year ago, according to October data from the comScore Video Metrix service. 

More than 147 million US internet users watched an average of 92 videos per viewer in October. Google Sites attracted a record 100 million online video viewers - or more than two out of every three internet users who watched video during the month. 

If you haven't embraced the potential of video make your 2009 New Year Resolution to learn how to use video to promote your business!

If you are wondering where to start - I have a complete tutorial that covers everything from setting the stage, lighting, sound and even what to say and where to distribute it for maximum views. It's the four part CD series that Dany from Ghostleg Media and I put together. You can find more details here: http://www.ghostleg.com/usingvideo.htm

The Marketing Minute - A Fun New Video Series

Click here to watch the video

During eBay Live, I asked as many sellers as possible to give me their favorite marketing tip. Over the next several weeks I'll let them tell you, in their words, their favorite eBay marketing tip. Watch my blog, YouTube, Twitter, or your email inbox for the latest video.

This weeks guest Steve Gehrke from www.stevegehrke.com gives his favorite marketing tip using Selling Manager Pro. 

Almost Live Get Together

Lee Mirabal, Jim Griffith and eBetsy from eBay radio has started a grass roots eBay get together in June 2009. Talk is that there will be experts, parties and cheap buffets. This will be an excellent chance to network with other eBayers. And, there is talk that if we can get together at least a hundred people, the eBay contingent will come.
First line of business: choosing which city we want it in: Las Vegas or San Diego - so go to: http://www.wsradio.com/RADIOGROUPJUNE/ and vote.
Send Lee an email if you are interested in attending. The link is on the page. 

How Create A Quick Holiday Greeting To Email Your Customers

To see the video click on this link

My video tip of the week is about keeping in touch with customers by sending them a greeting card. I know there are some do-it-yourselfers out there who enjoy making their own greetings.

I don't know about you, but I like to keep things simple. So, let me show you an easy way to send a customized greeting card using Photoshop Elements and a little help from iStock Photos.View My Portfolio

There is so much talent on the web, that for a couple of bucks you can have a professional looking card in a few quick steps. 

View My Portfolio

And, if you make a video - I'm offering a chance to win a Free copy of Starting An eBay Business For Dummies - see below for details.

The PhotoShop Elements Class Has A Date & Time!

Thanks to everyone who's sent me an email!

   We've had so much interest in a Photo Editing Class that Dany Byrne and I will be teaching an online series on PhotoShop Elements.

  This online class covers the basics of PhotoShop Elements. We'll help you get the most out of your camera and produce award winning pictures that you'll be proud to share!

  This course will meet three times - January 10, 17 and 24th from 2:00 -3:30 pm Pacific Time. 

  We'll take you through, step-by-step the basic tools provided in PhotoShop Elements. The modules are designed to show you how to use the tools, allow you a week to get familiar with them, and then we'll move on to the next level


Winter Classes

January Schedule around the Puget Sound:

eBay Basics

Sandpoint Education Center
1/28 & 2/4/2009 - 6:30 -9:30pm
more information

Oak Harbor - 12th & 14th 
more information here

Digital Cameras 101

Sandpoint Education Center
1/26/2009 - 6:30 -9:30 pm
more information here

Internet/eBay Photography

Sandpoint Education Center
1/27/2009 - 6:30-8:30 pm
more information here

An Introduction to Buying & Selling Online

Renton Community Center
1/29/2009 6:00-9:00 pm
More information here

Lynnwood Community Center
1/30/2009 6:00 -9:00 pm
More information here

Selling on Amazon

Skagit Valley Community College
2/18 6:00 - 9:00 pm
more information

Dany Byrne wanted to let you know about some exciting new classes she'll be teaching this March, at the Everett Community College:

NEW CLASSES BEGIN - March, 2009 

Introduction to Blogging
Popular Publishing Class
You Tube Class

For more information about her classes - visit her website at: http://www.dbyrneassociates.com

Have you visited my blog lately? 
If not, you've missed these articles: 
(PS: I've added an audio player let me know what you think)

Watching your inventory will increase your profits! 

Should you find a partner or outsource?

Starting An Online Business Part Two

Ready To Start An Honest Online Business?

Want to improve your SEO and win a free prize?

Send me the new Holiday Card email creations you made using the demo above and I'll post them on my blog with a link back to your store. Email me at: cindy@clovercitysells.com - put "email card contest" in the subject line and be sure to include your store or website URL.

The contest rules: Send them by Friday December 19th to be eligible. All entries will be posted before the next newsletter. I'll let my newsletter subscribers vote on the best entry in the next edition. 

The person with the highest vote count wins a copy of the book Starting an eBay Business for Dummies by Marsha Collier.

I look forward to seeing them! 

View My Portfolio

That's it for now, 
Cindy Shebley
eBay Certified Business Consultant
author eBay Marketing Bible

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